Marketers strive to find ways to cut down on complexity and to reduce the working time spent. After all, marketing does have a time burden attached to it.That’s because as well as all the strategizing involved, you also need to be sure that you’ve produced enough content to continue reaching out to your customers. Neither of those are time-neutral activities. With that in mind, here are some tools which can give your day an extra bit of simplicity as a marketing professional.
While many sector analysts have predicted the downfall of email marketing campaigns on a regular basis, it remains the case that the average return on investment for every $1 of email marketing spend is $32. For that reason, looking for some tools which can help you simplify your email marketing campaigns is a smart idea, and something that many marketers do currently invest in.
Intuitive tech tools which let you design email newsletters from gorgeous pre-built templates mean that you won’t have to spend precious time on design. The best email outreach tools come with mail merge functions, which mean that you will be able to appeal to your subscribers on a deeper level and show them that you care. And a platform with an advanced analytics function means that you can extract insights which show you why and how your emails have performed the way they did in terms of opening rates, click-through rates, and scroll time.
Social media schedulers
Social media has added another layer of work to the days of many a marketer, and there’s little doubt in many people’s minds that it’s necessary for getting ahead. All but a select few firms need to use social media to get their message out there – but that doesn’t mean you need to be tweeting all day every day. Schedulers help you to plan campaigns in advance, and to cut down on the amount of time you need to spend writing and uploading posts.
Another advantage of a social media scheduler is that the appropriate staff members can be responsible for the work. Rather than hurriedly asking whoever is in the office to write a tweet as soon as it needs to go out (and hence running the risk of wasting the time of somebody on a higher pay grade), it’s possible to assign bulk social media post creation to interns and junior team members. Not only does this make sense in terms of efficiency, it also makes sense because younger staff members tend to be more digitally savvy.
While there are a range of marketing tools out there, the feature that the ones you choose should have in common should be ease of use. To what extent do these tools help you achieve your goals? Are they saving you time, or adding time on to the day? From email planners to social media schedulers, there are all kinds of tools availableto make your day that little bit easier.